We're excited to announce a major upgrade to LinkedIn connectivity inside the LSE Omni-Channel Marketing Platform: you can now publish directly to your LinkedIn Company Pages — not just personal LinkedIn profiles.
What's New
Previously, LinkedIn publishing through the platform was limited to personal profiles. With this update, businesses can connect their official Company Page and schedule or publish posts directly to it, alongside all the other networks already supported across our 10+ channel integration.
This means:
- Brand-level publishing — content goes out under your company name and logo, not an individual's personal profile.
- Centralized control — marketing teams can manage Company Page content from the same dashboard used for every other social channel.
- Consistent scheduling — Company Page posts fit into the same content calendar and automation workflows as your other platforms.
Why It Matters
Personal profile posting works for founder-led brands, but it doesn't scale for organizations that need consistent, brand-owned messaging. Company Page support closes that gap — giving teams a real corporate presence on LinkedIn that's managed the same way as every other channel in the platform.
Getting Started
If you're already using the LSE Omni-Channel Marketing Platform, connect your LinkedIn Company Page from your account's social connections settings to start publishing right away. New to the platform? Reach out to our team to learn how the Omni-Channel Marketing Platform can streamline your social presence across LinkedIn and beyond.